Rail Marketing

With more than two decades of experience, Content Studio New York (CSNY) founder, Thomas Martinelli is uniquely qualified in passenger rail marketing and connecting people, rail and tourism across regions. With a focus on targeting leisure train customers, CSNY has won numerous national and prestigious awards for its New York By Rail magazine and digital campaigns promoting Amtrak routes throughout New York, Canada and Vermont.

Through expertly crafted content tailored to the needs of the passenger rail industry, CSNY has developed a vast number of marketing resources such as magazines, websites, blogs, e-newsletters, videos and social media campaigns. 

 

By truly understanding the needs of leisure train travelers, CSNY has also developed innovative programs making it easier for leisure train travelers to continue their journey once they get off the train through all-inclusive travel packages, overnight train itineraries and other last-mile connections from train stations.

Trusted for his expertise and dynamic storytelling, Martinelli works extensively with public transit agencies, counties, advocacy groups and communities to position passenger rail as a cornerstone of regional growth. He has vast experience working with and advising both the private sector and DMOs, TPAs, and CVBs to build marketing campaigns designed to attract rail tourists. He has spoken at numerous rail industry and tourism conferences and public events sharing his insights on rail industry trends and best practices.

With a reputation for creating compelling content and actionable strategies has placed Martinelli in high demand with public transit agencies, DOTs, counties, advocacy organizations and regional/state tourism leaders.

Tom Martinelli strives to connect passenger rail, public transit and tourism to attract travelers, strengthen communities and drive economic growth.

Key Initiative & Partnerships

Thomas Martinelli

Passenger Rail Marketing & Public Transit Tourism Expert

Tom Martinelli’s deep knowledge, innovative storytelling, and strategic insight have made him a trusted voice in the passenger rail, public transit, and tourism industries. Organizations like AASHTO-Council on Rail Transportation, Rail Passengers Association, Empire State Passengers Association, PNWER, Amtrak and regional rail and transit groups regularly turn to Martinelli and CSNY for guidance on:

  • Connecting passenger rail with tourism initiatives
  • Developing multi-platform content strategies
  • Promoting public transit as a cornerstone of regional growth

As Chief Content Officer of Content Studio New York, Tom collaborates with public transit agencies, DOTs, advocacy organizations, and municipal leaders to position passenger rail and tourism as tools for sustainable economic development.

Recent Conferences / Engagements

Martinelli’s expertise and reputation have earned him invitations to key industry events:

  • Greater Northwest Rail Summit – Speaker/Panelist
  • AASHTO-CORT – Speaker/Panelist & Regular Participant
  • Rail Nation – Speaker/Panelist, Attendee, Advocate
  • ESPA Annual Meeting – Speaker & Regular Attendee
  • Rail Users Network – Attendee
  • Greater Northwest Rail Summit Presentation (2024)
    Spoke on strategies to attract leisure travelers through last-mile connections, tourism partnerships and car-free travel solutions
  • Collaborations With Industry Leaders
    Works with passenger rail authorities, transit agencies, advocacy groups, Destination Marketing Organizations and regional initiatives to develop strategies that connect communities, promote sustainable transportation solutions and drive economic impact
  • Rail Nation Tucson (2024)
    Participated with national and local advocates to highlight passenger rail’s role in tourism, community development and economic sustainability
  • Passenger Rail Marketing Strategies
    Worked with Amtrak, NYS DOT and regional rail leaders on award-winning marketing campaigns for New York By Rail, a multi-platform initiative spanning rail travel, attractions and itineraries
  • DMO Presentations Spoke to Niagara USA and Discover Albany stakeholders about car-free initiatives, featuring all-inclusive travel packages, that help destinations attract more rail customers

CSNY Rail Marketing Services

  • Magazines
  • Special Supplements & Brochures
  • Websites
  • E-Newsletters
  • Videos
  • Social Media
  • Last-Mile Strategies
  • All-Inclusive Travel Packages
  • Train Itineraries
  • Outreach & Advocacy
nybr homepage nov. 2024

Website Development

nybr instagram profile

Social Media Design and Management

E-Newsletters

NYBR 2024

Magazines

Videos

Awards

APEX Award for Publication Excellence: Magazines, Journals and Tabloids – Custom Published 2009 – 2024 New York By Rail
New York State Tourism Industry Award: Excellence in Tourism Marketing Campaigns, Projects & Programs: Digital Marketing Campaign, Budget under $500,000 2023 – 2024 Miss New York Destination Experiences By Rail
Thomas Martinelli alongside 2024 Miss New York, Abigail Quammen and Sloane Lewis, the Executive Director of the Miss New York Scholarship Organization after winning a second consecutive New York State Tourism Excellence Award.

Join the Leaders Who Trust Thomas Martinelli and CSNY

Organizations including Amtrak, NYS DOT, AASHTO, Rail Passengers Association (RPA), PNWER, ESPA and other regional rail groups rely on Martinelli to create strategies that position passenger rail and public transit for unprecedented success.

 

Rail Marketing Services: Catering to the industry

see more of our past work

Copyright 2024 - CSNY